Konica Celebrates Fifth Consecutive Year as Brand Keys #1 Brand

Feb 06, 2012 Ramsey, NJ – Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) today announced that it was awarded first place in the 2012 Brand Keys Customer Loyalty Engagement Index in the "MFP Office Copier" category for the fifth consecutive year.  Each year, New York-based marketing consultancy Brand Keys publishes its Customer Loyalty Engagement Index, which surveys more than 49,000 Americans to determine how brands rank in customer loyalty.  The 2012 Index examined customers' relationships with 600 brands in  83 categories.  Other winning brands for  2012 include Apple, Coca-Cola, Facebook, Google, IBM, McDonald’s , UPS, and Walmart.

The 2012 Brand Keys research paints a detailed picture of the category drivers that engage customers, engender loyalty, and drive real profits.  The Brand Keys methodology, which considered several competitors, asked customers to characterize their perfect product in the MFP Office Copier category, setting the standard for excellence.  The 2012 Brand Keys research once again identified Konica Minolta as a leading brand for customer loyalty in the "MFP Office Copier" category when measured against the "Ideal" office copier.

"Being recognized by Brandy Keys for the fifth straight year is a great accomplishment and one that we value highly given the results are based on customer feedback," said Kevin Kern, Senior Vice President, Marketing, Konica Minolta Business Solutions U.S.A., Inc.  "We strive to ensure that customers can always count on Konica Minolta for the innovative, advanced document management solutions they need, and earning this top ranking again confirms our commitment to this goal.  Our award-winning product, solution and service lines consistently prove to be among the most distinguished in our industry and we look forward to continuing this success in 2012.”

“Customer expectations continue to grow, particularly when it comes to technology. To compound the difficulty tech brands face, brand reputation has become a more vital differentiator when it comes to perceived brand value, reliability, and quality. Konica Minolta has managed to keep up with both the technology and consumers for the 5th straight year, which is how they continue to have the most loyal customers in the MFP Office Copier category.” Robert Passikoff, Founder and President, Brand Keys.

Click here for the full results of the 2012 Brand Keys Customer Loyalty Engagement Index.

This article was originally posted on Bertl.